We Bring Technology to Lending
At our core, we are a business solutions company dedicated to facilitating growth, minimizing your workload, and making business the best it can be for our clients. We strive to make our software the best in the market for all users, including borrowers, outside investors and customer employees. From the start, the system supported 12,000+ brokers, correspondents, loan officers, and account executives generating about 1,500 closed loans per month for First Horizon Bank, a national specialty home lending institution with an annual volume over $2 billion. Loan origination and servicing the loan is our bread and butter, but that doesn’t fully entail everything we do. Liquid Logics a NextGen FinTech company offering the only true full cloud based SaaS Loan Management System from CRM/lead pipeline, LOS full workflow, processing, automated credit & underwriting, servicing, reporting, closing DOCS & 3 types of fund pool management structures. Our system was built around the borrower experience, with an emphasis on simplicity and speed. We are most passionate about helping private lenders improve their businesses by streamlining their loan processes. Based in the greater Kansas City area, Liquid Logics offers a full cycle Loan creation, Automated Underwriting and Mortgage Brief Case.
Technology for every stage of lending.
Prospecting, origination, servicing and fund management in one platform.
Prospecting
Gain better prospects like never before with our dynamic and configurable Quick App that intergrates directly to your website.
Origination
Originate, Process, and Underwrite loans easily. Streamline and customize your workflow with a configurable pipeline. Provide transparency and collaboration.
Servicing
The ability to service, track, autobill, and autopay your loans through NOVA’s next gen servicing capabilities. The industry’s most expansive, robust, and automated loan servicing platform at your fingertips from any device.
Fund Management
Administer investor returns and distributions, with direct integration and feeds from servicing. Transparency to your investors and direct visibility to the funds success.
Sam Kaddah, President & CEO
Sam Kaddah is the President and CEO of Liquid Logics, a leading fintech SaaS company serving private and hard money lenders nationwide. Founded in 2004, Liquid Logics now supports more than 100 lending organizations across the United States, collectively generating over $1.1 billion in loan originations each month through its platform. Before founding Liquid Logics, Sam held executive leadership roles with both global and national organizations. He led a worldwide division of General Electric spanning 13 facilities across four continents, where he focused on operational excellence, technology innovation, Lean manufacturing, and Six Sigma methodologies. He also served as the leader of Ernst & Young’s Upper Midwest eSecurity practice, specializing in cybersecurity, ethical hacking, risk management, and SSAE 16 compliance for enterprise clients. With degrees in Electrical Engineering and Computer Science, along with an MBA focused on Information Systems Management, Sam has built his career at the intersection of technology, operations, and financial services. In addition to Liquid Logics, he has founded and operated multiple technology-driven businesses, including appraisal management platforms, lending technology solutions, and enterprise hosting operations with 24/7 infrastructure management.
For more than a decade, Sam has been a driving force in advancing technology adoption within the private lending industry. Through his commitment to innovation, education, and collaboration, he has helped shape modern lending operations and elevate industry standards nationwide. His peers widely recognize him as a thought leader, educator, and advocate for responsible growth within the private lending ecosystem. Sam currently serves on the Ethics Committee of the American Association of Private Lenders (AAPL) and the Technology Committee of the National Private Lenders Association (NPLA) , where he helps guide industry best practices and future technology initiatives.
The people behind the platform.
Lending, engineering and client success working together.
Alex Kaddah
Chief Operations OfficerAlex Kaddah is an accomplished professional with a Master’s degree in Analytics and Artificial Intelligence, bringing a wealth of expertise to Liquid Logics and the industry. Over the past three years, Alex has been at the forefront of leveraging…
Kelli Nussbaum
Chief Financial OfficerKelli Nussbaum is the CFO of Liquid Logics, having joined the team at the inception in 2004. Kelli is also a Licensed Real Estate Agent and is very familiar with the real estate industry. Before joining Liquid Logics, Kelli was an Internal Auditor for…
Omar Ramahi
Head of Revenue GrowthWith 14 years of enterprise software sales experience, Omar helps businesses identify technology solutions that improve efficiency, scalability, and long-term growth. As Head of Revenue Growth at Liquid Logics , he works closely with new lending prospects…
Bo Kennedy
Client Success Training & SupportBo is dedicated to helping lenders feel comfortable and confident using the Liquid Logics platform through personalized training and day-to-day support. As part of the Client Success Training and Support team, he works closely with clients to answer…
Jared Boyd
Senior Platform Software EngineerJared serves as a Senior Platform Software Engineer at Liquid Logics , where he helps develop new solutions and enhancements across the platform while supporting ongoing system maintenance and performance. He plays an important role in addressing bug…
Austin Henley
Senior Platform Software ArchitectAs Senior Platform Software Architect, Austin plays a key role in designing and building new platform customizations while helping oversee project flow and system development across the organization. During his 8 years at Liquid Logics , he has become one…
Matthew Roberts
Senior DeveloperFriends in business.
Lenders who run on Liquid Logics.
